Today is World AIDS Day and if you have not heard, many celebrities have opted to die today to raise awareness of this disease. Wait! Before you go into a frenzy let me clarify that statement. Starting today, many celebrities are going to be “digitally dead.”
What that means is celebrity WOMENkind including Lady Gaga, Kim Kardashian, Jennifer Hudson, Khloe Kardashian, Janelle Monae, Kimberly Cole, Daphne Guinness are taking a moment of silence and putting an end to their digital lives by signing off from all social networking platforms in an effort to raise money for those in Africa and India affected by HIV/AIDS.
Participating celebrities have decided to go off-line until they raise $1 million for Keep a Child Alive (KCA), which was co-founded by Alicia Keys and Leigh Blake. The advertising campaign is a bit creepy, but genius nevertheless.