Don’t Waste Your Sperm!

One of Australia’s leading infertility clinics, Repromed had a bright idea to take out an ad in FHM Australia.  The results… some very sticky pages.  Unsuspecting readers received FHM Australia, only to discover that some pages were stuck together. 

 

Lured into pulling the sticky pages apart, revealing a full page picture of a very attractive lingerie model and a message saying “Don’t waste your sperm.”  An interactive website linking back to Repromed challenged readers to see if they had the ‘goods’ to become an eligible sperm donor.