Who isn’t a fan of Will Ferrell? In his own words, well in Ricky Bobby’s words, he is just “a big hairy American winning machine, you know?” Since his spectacular funny role as Ricky Bobby in Talladega Nights: The Ballad of Ricky Bobby, Will Ferrell has been nothing short of a branding machine.
After a memorable performance as Little Debbie on the Tonight Show with Jimmy Fallon, a marketing research company decided to look into the social media stats around his impact on the Little Debbie snack cakes brand. Although Will was not a paid spokesperson for the brand, his performance helped give the company a boost on social media.
VIDEO: Will Ferrell Is Little Debbie
To illustrate Will’s branding power the company took a closer look at the strategery (this is a word) of his digital marketing genius. From turning product placement for the hit movie Talladega Nights into an an art form in 2006 to promoting MLB by playing 10 different positions on 10 different baseball teams in one day, it’s hard not to recognize how Will Ferrell makes brands a big deal. The guy is believed to have brand super powers.
By now we all know that Will Ferrell is brilliantly entertaining. Check out the infographic below that tells the story around Will’s branding mojo and what is now coined “Ferrellvertising.”
Unplugged via ADWEEK
