For the first time in Rolls-Royce Motor Cars’ history, a new model was launched globally online and we were lucky enough to snag an invite. Rolls-Royce invited Mankind Unplugged to join in their exclusive media launch of their latest new model, the alluring Rolls-Royce Dawn. The luxury automaker didn’t disappoint.

Rolls-Royce is synonymous with class and luxury. Rare and of course refined, the new Rolls-Royce Dawn super-luxury vehicle is a true four-seater that is striking and seductive.

Dawn is a Rolls-Royce that feels completely at home on the Route Napoleon. It is a contemporary homage to a life on the Côte d’Azur. The car is a contemporary take on the ‘Casino’ lifestyle. Perhaps seen as cavalier in character it is intended to attract people who relish both freedom and sophistication,” comments Giles Taylor, Director of Design.

“At Rolls-Royce Motor Cars we design without compromise, and this uncompromising approach brings new challenges with each new motor car,” continues Taylor. “In the case of the new Rolls-Royce Dawn, we have designed it from the road up to deliver a striking, seductive encounter.”

VIDEO: Rolls-Royce Dawn: Global Unveiling from the Home of Rolls-Royce

The Rolls-Royce Dawn stands apart from its stable mates, featuring 80% unique body panels. Much attention has been paid to ensuring the new dawn for super-luxury motoring delivers the pinnacle ‘magic carpet’ ride expected of every Rolls-Royce. Rolls-Royce’s new Dawn was built to deliver a world first in super-luxury motoring with their interpretation on what a super-luxury four-seater convertible motor car should be in 2015. By the looks of these sexy photos they will deliver.

For more information on the new Dawn, please take the jump over to Rolls-Royce official website and check them out on their very cool instagram page.

Tags Luxury Cars Rolls-Royce Rolls-Royce Dawn