After selling for $14 million four years ago to Escom, the brutal battle for the most coveted domain name continues. Sex.com, one of the most expensive domains on the internet and the subject of not one, but two books, is up for sale yet again. Embarking on a 16-year battle, for the first 2 years Sex.com was owned by Gary Kremen the founder of the dating site Match.com until ownership was transferred to Stephen Cohen in what has been described as an elaborate scam. After a bitter 10 year court battle, Kremen eventually won back the rights to his domain and $65 million in damages. Escom recently defaulted on its debt forcing the sale of Sex.com next month. Once the most valuable piece of virtual real-estate on the planet, for the first five years, Sex.com had five million hits a day and generated $100 million a year.
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