Fancy a pair of New Balance, do you? Have you ever wondered where and how they are made? For those diehard New Balance fans, New Balance has launched a film which gives viewers a sneak-peek into its factory in Flimby, Cumbria. Through the film titled ‘The Heart and Sole of Flimby,’ viewers are able to find out the story behind what goes into making a pair of ‘Made in UK’ shoes. The film follows the step-by-step manufacturing process for a pair of limited New Balance’s 577 Farmers’ Market shoes, which are inspired by Farmers’ markets from around the UK. New Balance is the only athletic footwear brand to manufacture in the UK and the film provides rare, behind the scenes access.