Marvel teamed up with ESPN The Magazine for a larger-than-life superstar NBA preview issue. All 30 covers pay homage to classic Marvel characters and storylines.
ESPN The Magazine released the following statement:
“When the Walt Disney Company, which owns ESPN, bought Marvel Entertainment last year, our reaction was quick: ‘Sweet!’ Not because we thought we’d be invited to the opening of ‘Iron Man 2,’ which didn’t happen, but because we realized that now we could e-mail the guys who draw Spider-Man, The Hulk and Captain America and put a whole new spin on the idea of synergy-which is exactly what we did. A pairing of Marvel’s ability to create iconic images with our season preview of the NBA, the league that trumps all others in producing larger-than-life superstars. Together, we developed concepts for all 30 NBA teams, which Marvel’s artists then turned into ‘variant covers.’ Combined with the rest of our 2010-11 outlook, it’s a spectacle we think you won’t want to miss.”
Is it an epic battle for “cover” supremacy? Which cover do you like? You have to admit the Cav’s cover is classic!