Drinking water will not only help you slim down, but if you are drinking a bottle of Bad Liebenzell, a brand of water your mind may just play tricks on you. In a catchy advertisement campaign, Bad Liebenzell came up with a brilliant solution to motivate both men and women to drink water.

A picture of a fitness model was placed on the label of a bottle of Bad Liebenzell water and while the bottle is full, the model appears fat. Gradually as the water is drunk from the bottle, the model becomes slim and fit.

Tags Ambient Bad Liebenzell Guy Stuff Mineralbrunnen model offbeat Water Weird WTF