Tired of pulling your hair out while shopping for your next vehicle? Good news: car listings provider Autotrader has just upped its game with its new “Finally, It’s Easy” campaign. Here’s what you need to know!
Autotrader to the Rescue
If you’re on the hunt for a new car or truck, you know just how frustrating it can be. Doing it on your own is often the last thing you should be doing, and that’s why there are so many different resources out there to help you with the process. One of the best of these has always been Autotrader, thanks to its deep and robust tools designed to put car buyers in the driver’s seat.
As if this wasn’t enough, Autotrader has taken it a step to the next level. Thanks to a partnership with Kelley Blue Book, the premier vehicle valuation company that’s nationally recognized by car owners and manufacturers alike, AutoTrader now offers the most complete and comprehensive info you need to make an informed decision on your next vehicle purchase. It’s a move that’s sure to make a major difference, taking even more pain out of car shopping.
Autotrader.com also joined Team Penske with a NASCAR sponsorship of Brad Keselowski’s No. 2 Ford Mustang race car for the kick-off of the NASCAR playoffs. Their partnership assists with bringing awareness and visibility to the potential performance attributes of popular car models and validates their quality and integrity at the factory model level.
Cause for Celebration
Autotrader’s proud of its new capabilities and is celebrating them in style. The new “Finally, It’s Easy” marketing campaign provides a hilarious take on vehicle shopping, featuring Emmy®-nominated director Derek Waters at the helm of a series of vignettes depicting the funny side of vehicle-shopping through the ages.
Starting with a Viking-themed TV spot where the rigors of buying the best new sled for the right price, this new campaign pokes fun at how modes of transportation may change over time but the frustrations of finding the perfect ride at the perfect price are universal.
While our ancient ancestors might not have had Autotrader at their disposal then, we do now — and things sure are better as a result. Today, thanks to AutoTrader, you don’t have to worry about paying too many pelts for your next sled.