AIDS is no laughing matter; however, sometimes laughter heals the soul. If nothing else, it helps with getting your message across.
The French AIDS non-profit awareness organization, AIDES (http://www.aides.org/en) has launched a new video campaign to spread awareness for safe sex in partnership with starring an oddball character, “Smutley the Cat.”
The new AIDES Smutley character manages to bridge the gap between spreading the word on an important topic while being “tastefully” humorous. Check out their video campaign:
VIDEO
[pro-player width=’575′ height=’348′ type=’video’]http://www.youtube.com/watch?v=h-CobellfLs[/pro-player]
