Keith Villa, master brewer at MillerCoors, found a recipe in the archives of Coors Brewing Co. that was used to make one of its beers before alcohol was banned in the U.S. for a 13-year period. Thanks to this 91-year-old recipe, Coors has released “Batch 19” a new brew based on pre-prohibition beer.
Peter Swinburn, chief executive of Molson Coors Brewing Co., which co-owns MillerCoors said in an interview that Batch 19—named for the year, 1919, before Prohibition began—is designed to attract consumers looking for “a true, authentic, original beer.”
“It’s the beer that got beer banned,” Mr. Swinburn joked.
Using the slogan “Banned. Back. Now on Tap.,” Batch 19 is currently available in 5 cities including Milwaukee, San Francisco, San Jose, Chicago and Washington.
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