The opportunity to participate in Crown Royal’s #PassTheCrown program was incredible. 2012 marked our second year participating in Crown Royal’s ultimate gift exchange and we couldn’t be more excited with the results. As you know, we were given a digitally embroidered Crown Royal bag as part of the Crown Royal gift exchange and a choice on whether to open it or not. With your help, we decide to unlock the clue and to our surprise we received a Crown Royal Reserve happy hour.
Crown Royal will pick up the tab for us and up to 40 readers as well as friends at a TBD bar or restaurant in February. How awesome is that? What’s even more awesome is that our engagement with the contest has resulted in more than 1,400 Crown Royal camo bags being shipped to U.S. soldiers overseas for the holidays. Because of you and others who tweeted the hashtag #PassTheCrown, the Crown Royal Heroes Project will stuff bags full of goodies to give to those who protect our freedoms daily.