The night before the NFL season kicked off, more buzz-worthy topics were touching down on TV. The Brazilian bombshell known as Supermodel Gisele Bündchen partnered with Under Armour in a commercial about much more than workout gear. The recurring campaign, “I Will What I Want” is an anthem against haters, a controversial pro-woman and pro-positivity campaign.
In the commercial, a ripped Bündchen gives the punching bag a beating. In the background, negative and nasty Tweets appear: “Stick to modeling, sweetie” and “Gisele is soooo fake” among them. The inspirational ad provides a valuable lesson about public opinion and the cruelty of anonymous Internet posts. With an empowering message about strength that defies stereotypes, Under Armour is celebrating women warriors.
While girls can buy yoga pants anywhere, you’ve got to hand it to the big brand name for broadcasting such a bold statement. Married to New England Patriots Quarterback Tom Brady, Bündchen’s lucrative new contract also shows that both husband and wife wear the pants in this partnership. We are sure you are drooling and hoping your wife was this hot, right? Oh, and in case you were wondering,
Gisele Bundchen has made more money than any other model in the world. It’s estimated she made $47 million last year, which is about $16 million more than hubby Tom Brady’s $31.3 million yearly check.
To watch Gisele face real-time commentary and to follow the Under Armour I WILL WHAT I WANT movement take the jump over to iwillwhatiwant.com and follow the hashtag #IWILLWHATIWANT. And don’t forget to checkout Misty Copeland’s Under Armour campaign.